Telemarketing is a service that generates interest in your products or services, creates opportunities, provides information and feedback from customers.
Telesales is a service that sells products and services through your phone.
Telemarketing creates perspectives and allows people to know what you can offer them while telesales, turn these opportunities into business.
To help you understand more clearly which of the two fit better at this point, for your business, we have highlighted a few particular aspects for both activities:
- Telemarketing takes time to find new customers and to generate interest in services or products sold
- Creates a reliable data source for the telesales team
- Provides a notice of professionalism and confidence of the activity
- Telemarketing can already reach a product or service sale, finding customers who already know what they want to buy, giving them the opportunity to decide and purchase more easily what they want
- Provides a flow of meetings with potential customers who want exactly what you want to offer
- Based on the data obtained by the telemarketing department, convinces potential customers to turn into buyers
- A professionally prepared telesales team, significantly increases the conversion rate
- Reduces the costs normally allocated for the travel of sales teams
- Gives customers an impression of professionalism
Both telemarketing and telesales services can be combined and carried out in the same company, strategically organizing them on a joint team. A service can generate a database of potential customers while the other one turns them into loyal customers.
Therefore, when telesales and telemarketing teams collaborate, they bring exceptional results. The great advantage of using a team to bring a flow of meetings and potential buyers and another team that turns them into customers is the quality of communication and interaction that is carried out in ensuring that both services use same purpose of the same customer.